Are you getting ready for Black Friday? Before you join in the frenzy of holiday gift buying, just consider for a minute the results of a legendary research study.

In 1978 researchers presented a sample of adults a list of 24 big-ticket items such as a car, travel, a house, and so on. They were asked how many of these items they already possessed and which things on the list were part of having “the good life” as they would define it. 16 years later, in 1994, the same people were interviewed again with the same questions and presented with the same list.

Result: In 1978, the study participants felt that “the good life” would require having more things than they possessed at that time. Those in their twenties had in average 1.7 things from the list but thought they needed 4.4 items for “the good life”. 16 years later, the participants had more objects acquired (3.1 items in average) and thus were closer to their original wishes, but now they thought they needed even more stuff (in average 5.6 items) to have a “good life”.

In summary, having more possessions didn’t really change the difference between “Have already” and “Want to Have”, leading to the conclusion: The More We Have, The More We Want.

If you want to know what to give for Christmas that actually could increase happiness, stay tuned. Next time, I will write about “Gifts that spread Joy and Happiness”.

Happy Thanksgiving!

Christiane Turnheim is a Life& Career Coach and a psychology teacher at a Community College in the Boston area. You can reach her at ten.u4hcaocnull@miehnrutc.

If you belong to the few lucky ones, who still have some extra cash to spend, don’t “waste” it on the newest gadgets. Instead, buy yourself happiness. You may need it in a tough time like now.

“One can’t buy happiness”, I hear you saying. Well, Ryan Howell, assistant professor of psychology at San Francisco State University, begs to differ. He believes that if you spend your money right you can increase your happiness.

The trick is not to “waste” your money on material things. Instead, buy yourself experiences, such as a meal out, going to the theater or to a baseball game.

Howell did a study with 154 people ages 19 to 50 and found that people feel more alive and inspired after they have made experiential purchases. They also appreciated the positive memories they were left with. An additional benefit was the social nature of those experiences, i.e. being together with other people and thus satisfying the need for social connectedness. Overall, buying experiences made people happier than buying stuff.

In conclusion, Howell suggests that his findings can also be applied to purchasing gifts for other people. If you give a certificate for a restaurant, for tennis lessons, or a spa visit, you will not only brighten the day for the person, but also create long lasting happy memories.

Christiane is psychologist and Life & Career coach.  She teaches Psychology at a College in the Greater Boston area. Visit her website at www.coach4u.net